Digital Marketing Expert

Digital Marketing Expert Contract Duration is 3 Months

Location : Doha _Qatar

Key Responsibilities

• Work with internal team to manage Hayya’s digital marketing requirements in collaboration marketing team

• Develop new strategies by studying new trends

• Increases marketing effectiveness by identifying mid-term and short-term goals

• Measures campaigns performance (KPIs)

• Measure and Reports performance of all marketing campaigns to senior management

• Strategize to increase performance (ROI) through insights

• Propose for new growth strategies

• Carries out conversion tests and reports

• Co-ordination between internal teams and centralize data analysis for Hayya initiatives

• Strong analytical skills to understand and enhance the customer experience throughout the marketing funnel

• Identify trends and execute SEO campaigns

• Collect data, analyze results

• Increase ROI of paid campaigns

• Analyze website analytics using relevant tools

• Drive the execution of paid campaigns with relevant internal teams

• Optimize landing pages

• In-depth competitor and sentiment analysis

• Keyword discovery and expansion

• Work with content, marketing, and brand team to develop and launch new initiatives

• Oversee changes to website and content to boost rankings

• Oversee the content calendar for Hayya accross the various channels